Outdoor sports goods into electricity business heroes

This year e-commerce “shopping” in June, has launched a variety of promotional activities in outdoor products.

In this regard, e-commerce, said clothing is the highest proportion of the online shopping market, while the outdoor sports market accounted for more than 30% of clothing and apparel online shopping. As sports outdoor products can be said to be infinitely close to the necessities of life, consumers can not buy fashion, but they must buy the necessities of life. In promotional activities, these commodities that are close to necessities of life are greatly discounted, and it is easy to imagine the attractiveness of consumers. According to the relevant person in charge of the Jumeiyou Product Marketing Department, the main consumers of Jumei Youpin focus on the 22-28 years old, which is very helpful in driving the associated sales and cross-selling of outdoor sports brands.

Senior industry analysts pointed out that consumers' exploration of their inner self and their desire to return to nature stimulate the rapid development of the outdoor sports B2C market. As the development of e-commerce has become more mature, many people's consumption habits have begun to migrate to the Internet. Tmall e-commerce providers such as Tmall, Jingdong, Dangdang, Suning, and Jumeiyou have obvious advantages in terms of traffic.