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Since its establishment in 2004, in just a few years, the National Exhibition has grown rapidly, from a small company of less than 100 people to a large LED circuit board company with more than 1,200 employees and more than 28,000 square meters. group. Such an astonishing speed of development has also reflected the rapid development of the LED lighting industry from the side.
The slogan of Guozhan Electronics Group is “to create the first LED core component supporting enterprise in the industryâ€. As a large-scale OEM of LED core components ODM, the National Exhibition and 1200 companies have started OEM cooperation, including NVC Lighting, BYD. , TCL, Desai, etc.
For the moment, whether it is the size of the company, the level of production technology and the number of cooperation with well-known brands in the industry, the National Exhibition is regarded as the leader in the field of LED foundry industry. Coupled with five specialized research bases, the nationwide sales coverage area makes it difficult for many foundry companies to look back.
Then, how did the National Exhibition achieve such a scale? The reporter had an in-depth exchange with Xiao Lifeng, the vice president of the company, and learned some successful experiences of the National Exhibition.
reduce manufacturing cost
Xiao Lifeng introduced that at the beginning of the company's establishment, the customers were scattered, and most of them were small customers. After several years of hard work, many big companies and big brands have maintained good cooperative relations with China National Exhibition. It is worth mentioning that most of the companies that have done the light belts have become customers of the National Exhibition. Among them, being good at controlling costs plays an important role.
Now, China's labor cost advantage has gradually weakened, and the rising stars of India and Vietnam began to replace it. The labor costs in India and Vietnam did not exceed RMB 500/month. If China is still immersed in the glorious history of the past and is not prepared for danger, and does not want to transform and upgrade, the road to OEMs will become narrower and narrower.
At the beginning of the rise of LED, many companies have flooded into the field of LED lighting, but no more than half of the companies that survived, especially the small and medium-sized foundry companies that rely heavily on exports, if there is no strong financial support, The result of blindly launching can only be "to die of addiction."
Compared with other industries, LED employees' wages are relatively high. The basic base salary of 2,200 yuan, plus overtime subsidies and other subsidies, an ordinary employee can get 3,500 yuan at least a month, and even can reach 4,500 yuan, such labor costs, for LED foundry companies There is no big advantage at all.
As labor costs rise, many companies turn their attention to raw materials, as do the National Exhibition. Most of the lamp cups on the market are mainly made of aluminum alloy or plastic. The National Exhibition has a different use of ceramics as the material of the lamp cup, which not only looks good in appearance, but also has high cost performance. The price of a ceramic lamp cup is between 7-8 hairs, but the factory price can reach 3-4 yuan.
The research and development concept of Guozhan is to improve product quality by maximizing the company's benefits by ensuring product quality and minimizing costs.
Xiao Lifeng emphasized that the cost reduction here mainly refers to streamlining the removal of some unnecessary links and searching for alternative raw materials, such as replacing the aluminum plate on the aluminum substrate with a heat sink. The cost is greatly reduced and the insulation grade and thermal conductivity are the same as those of the aluminum substrate. .
Transforming development ideas
China's lighting industry has a deep foundation and a complete supporting industrial chain. The technical content of each link and the industrial history cannot be underestimated. Although labor costs are rising, the possibility of being replaced in a short period of time is still small.
According to the statistics of the High-tech LED Industry Research Institute (GLII), the total output value of China's LED industry in 2012 reached 205.9 billion yuan, a year-on-year increase of 34%. The data shows that although the development of LEDs is accompanied by bumps and bumps, the overall development speed is still relatively fast.
The development of LED is the trend of the times, but the high price, unstable performance, market chaos and other issues make the development of LED companies not smooth. In particular, with the economic crisis in Europe and the United States, foreign customer resources have gradually lost, and foundry companies have ushered in different fates.
The lack of key core technologies and high-quality technical talents has always been a serious blow to Chinese LED companies. In the international LED division of labor, Europe, the United States, and Japan still hold the most critical core technologies and are in the upstream of the industry. Without core technology, it is obviously difficult to achieve breakthroughs as the most downstream foundry company in the industry. The practice of the National Exhibition may be worth learning.
Xiao Lifeng said that the LED finished product processing needs to be done by strategy, and the strategy includes strategic products and strategic customers.
Develop strategic products, focus on the development of new technologies, develop more patented products, simplify production processes, reduce labor costs; develop strategic customers, develop the company's core concepts to attract more large customers, and form a stable Core customer base.
Xiao Lifeng said that the core position of the National Exhibition is to provide hardware production for enterprises, and will continue to move toward this goal.
The standpoint of adhering to the foundry production seems to be different from the awareness of brand building that is widely advocated by the society, but this practice is also determined to some extent by the status quo of the processing enterprises.
This practice of Guozhan, which focuses on producing only products and not producing brands, is a bit helpless, but it is also a wise choice. 
[Source: Gaogong LED's "LED Lighting Channel" magazine No. 6 (Total No. 42) Reporter / Luo Shenghua] Since the birth, it has been favored, relying on regional, policy and human advantages, many LED companies in the Pearl River Delta Full bloom. As an important part of the production of products, along the new wind of emerging lighting, LED foundry also ushered in the spring of development, Huizhou Guozhan Electronics Group (hereinafter referred to as the National Exhibition) is one of the outstanding representatives.