At present, the Hisense laser TV camp is further expanded to release its global first high-profile 100-inch 4K products and 88-inch high-definition version of laser television products. The market price is about 1/10 and 1/3 of the same size traditional LCD TVs. Hisense laser TV technology reconstructs the cost-effectiveness of large-screen TVs, and its market performance is eye-catching.

According to the market data of Zhong Yikang in the last two weeks (July 4th - July 17th), Hisense Laser TV has occupied 49.64% market share in the over 85-inch large screen market, successfully surpassing Samsung to rank first in the industry.



According to China Yikang Data, from January to June 2016, Hisense laser TV accounted for 27.97% of TV sales of 85吋 or more, and the release of new laser TV products led to a rapid increase in its market share. From January to June 2016, Samsung’s TV sales of 85 or more TVs accounted for approximately 45.45% of sales, while July 4 to July 17 had dropped to 30.79%.



Hisense began to lay out its laser display technology in 2007, and it has now achieved a completely independent operation from laser television R&D, design, and complete machine manufacturing, and has 217 patented technologies.

Hisense laser TV has the immersiveness and presence of IMAX's giant screen. After several projections and refractions of the laser light source image on the Fresnel bionic screen, it is like the reflection of natural things and the final image of sunlight entering the eye. It is softer, beautiful and natural than any type of screen. Hisense laser TV is also equipped with the world's top LIVE SOUND 5.1 Dolby DTS dual decoding technology and 8-inch subwoofer stereo sound, 5.8G wireless surround technology, while the unique Bluetooth speaker, eliminating the cumbersome wiring, so that the living room theater is more pure simple.

This product is not only the first in the display, but also has Internet TV function. It applies VIDAA intelligent control system, with 15000+ movies, 150,000+ episodes, 73000+ episodes, plus variety, anime, sports, documentary and other resources. With a video length of more than 1 million+ hours, the rich content resources make laser television truly a never-ending private cinema.

It is foreseeable that laser television will become the killer of Hisense in the large screen market. In the Chinese market, Hisense has been leading TV sales for 13 years in a row, but the 75-inch or larger screen market is still a dominant market for joint venture brands such as Samsung. The ultra-high price/performance ratio of laser televisions has made it important for Hisense to go overboard, and this is significant for Hisense. A turning point has arrived.

Taking the Qingdao area as an example, the data from July 4th to July 17th in China's Yikang show that Hisense’s share of large-screen TVs with 70-inch or higher has increased to 51%, and laser TV has contributed 23.42% of the market share. . In the large-screen television market of 85-inch and above, Hisense's laser television accounted for 83.3% of the total in the last two weeks.

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