IT competes with conventional TV manufacturers

In recent years, there has been turmoil between the IT industry vendors and conventional TV manufacturers. The invasion of the color TV industry by the IT industry has become settled. Both Tencent’s “ice cream” and Xiaomi’s television have become interested in this “TV” family necessities. Although the result we are seeing now is that television produced by the IT industry has not yet been widely accepted, or is this just a budding and robust seed?

In recent years, with the continuous in-depth development of intelligent color TVs, not only traditional TV manufacturers have begun to fully enter the field of smart TVs, and have introduced a variety of feature-rich smart TV products. Many companies with IT backgrounds have also launched smart TV fields, such as Xiaomi. , LeTV, Lenovo, etc. also want to share a share, making the entire color TV market is particularly exciting.

According to the author's understanding, Xiaomi has secretly signed cooperation agreements with Bestrade and Huada in order to fully enter the field of smart TVs and has been widely recognized by consumers. Xiaomi’s cooperation with the two companies is based on Internet TV content. Provider. Therefore, it has become an indisputable fact that Xiaomi has entered the Internet TV field.

Earlier there was rumors that Xiaomi would plan to launch smart TVs and invest most of the funds in the new round of financing in June into the development and operation of smart TVs. Xiaomi CEO Lei Jun also said that before the peers reflect on the "fastest speed" to push Xiaomi smart TV to market. At the same time, Lei Jun also said that smart TV is the future trend, and the global industrial chain is working hard for it.

Similarly, LeTV, which has an IT background, is not to be outdone. On September 19, 2012, LeTV officially announced its entry into the TV market and will launch LeTV TV Super TV, which will make it the first Internet company to own a private brand television. The company also completed the last piece of the puzzle under the "Les Opera Model".

It is reported that the LETV Board of Directors reviewed and approved the company’s proposal to enter the TV market and launch its own-brand TV sets. The company will develop LeTV-related product R&D and design through its subsidiary Levision New Electronic Technology (Tianjin) Co., Ltd. Internet TV services such as operations, sales, and sales will generate no less than RMB 100 million in new revenues for LeTV within 12 months, and will complete the launch of products to the market in the next 9 months.

And in IT companies, there are also from the world-renowned Lenovo Group. Unlike IT companies such as Xiaomi and Leshi who entered the field of smart TV, Lenovo has successively released a number of smart TVs this year and entered the market for sales. Xiaomi and LeTV have not yet met with everyone.

Is the smart direction correct? Is TV really heading for hardware development or intelligence development? In the TV industry, Japanese companies are relatively conservative and have been making progress in hardware and HD. The development of smarts is even more convenient for domestic development. Although many technologies are not very mature, in recent years, the pace of technological development has increased significantly. Since the smart route has already been laid, follow-up actions will not be a problem.