According to relevant consumer information reports, the consumer market will generate an increase of US$2.3 trillion over the next five years, 65% of which will be contributed by the late 1980s, 1990s, and 2000s. They have strong consumer desires and capabilities. , And have a higher level of education and more broaden their horizons, higher requirements for the brand, in addition to quality appeal, but also includes design, health and other dimensions of the appeal. It is undeniable that taking the lead in seizing the consumer appeals and habits of these consumer groups is undoubtedly equivalent to grasping the opportunities of the future consumer market. In the TV industry, Konka TV, a world-famous TV brand, is well-versed in its typical transformation from a traditional TV identity to a younger and more fashionable one. It has gradually penetrated into the hearts of young consumers and upgraded its brand. Taking advantage of sports, brand young transition As a veteran domestic TV, Konka TV has been cultivating for many years in the industry, and has long been in the forefront of the industry with hardware manufacturing strength. In the era of Internet, the TV industry has undergone profound changes. Konka TV has not chosen to stand still, but has explored a broader development path step by step, and this first step is to take advantage of sports to achieve a strategic transformation of brand rejuvenation. Earlier this year, Konka surprised the domestic fans with the status of the official top sponsor of the Jiangsu Football Team. Subsequently, Konka teamed up with the 100-year-old Inter Milan Club to jointly launch the Inter Milan customized TV-LED55R90; at the end of July, Konka Group The next city signed La Liga and officially announced that it has become the official partner of the Spanish Football A Division China. It really set off a year of sports marketing. Through the use of Sports IP to create a new level of marketing template, the strategic layout of the gorgeous transition of the brand of KONKA has gone one step further. It not only successfully penetrated domestic young fans, but also effectively enhanced its international brand image and popularity. Infiltrate into the life and entertainment of young people around the world. Looking at Konka’s sports marketing, it is mainly to lock down the “football†vertical consumer group. It has cooperated deeply with domestic and world top football IP three times and has played a perfect combination of football marketing. This shows that Konka specializes in sports marketing with "Football IP" as the core, and uses "cross-border sports, hand-to-hand soccer" strategies to effectively engage with fan groups to cater to the preferences of most young people and thus occupy their commanding heights. In addition to sports marketing, Konka has also focused on “entertainment marketing†and accumulated young user bases, including the exclusive title of the 21st “Global Chinese List†and “Asian Influence Grand Prix,†and linked star startups. The voice of “Love and affection programs†and sponsorship of variety shows “Reducing My Life†has covered more young users in the entertainment tier. In a nutshell, Konka TV has successfully explored the core sports and entertainment of online and offline traffic. It has successfully explored a short-cut way of thinking with young people. By this means, it is not a difficult task to complete the transformation and upgrading of the brand's youthfulness and fashion. Next, Konka TV is expected to more effectively deliver products to potential user groups and quickly open up emerging young markets. Deeply ploughing products to gain insight into young consumers Not only integrates with the young consumer groups in the marketing field, Konka also strives to be close to young consumers in terms of product performance. As we all know, Konka TV has 37 years of technical precipitation in the quality and quality of its products. With this, it has established a good reputation for quality, and its investment in R&D and lean manufacturing has increased year by year, not only allowing hardware and content to reach the advanced level of the industry. At the same time, it also adds aesthetic ideas to the design, integrates streamline aesthetic concepts, and provides insight into the hearts of young consumers. In July of this year, Konka launched three epoch-making television products, including music television M1, built-in universal K songs software, and one-click smart tuning, not only cater to the needs of young people to love songs and love singing, but also create more. The family music era; frequency conversion TV R1, with three core technologies: chip frequency conversion, backlight frequency conversion, and screen frequency conversion, caters to young people’s pursuit of black technology’s psychological appeal, becoming an epoch-making benchmark for television technology; artificial intelligence A1, for young people The smart curiosity was passed on to the TV, opening the Smart TV 4.0 era. Konka's three unique new television products meet the needs of young consumers in different areas and penetrate into consumers' hearts. In particular, Konka's V92 series OLED TVs also target high-end young consumer groups with excellent hardware technology and perfect design. Konka OLED V92 series has a thin frameless design, the body is only 4.7mm thin, thinner than the phone. At the same time with the ** alloy highlight base, OLED V92 series as a whole body is very stable, the back shell with a hierarchical design, the overall stylish atmosphere is exhausted. In addition, because OLED has the advantages of ultra-wide viewing angle, high color gamut, and fast response, Konka OLED V92 series can achieve 8.3 million pixels of independent light, no light leakage, color no color cast; equipped with dual HDR technology, 10 Bit HDR hard decoding with original HDR screen, color wheel engine technology that can not only process detailed images, but also perform color processing on detail images, real-time, automatic adjustment of picture colors, restore 68.6 billion colors, make the picture more real, details more clear, and depth meet some of the young consumer The two-way high-end appeal for image quality and design. It can be seen that Konka TV is gradually moving closer to the younger consumers in terms of product performance, and through different divisions, it has also introduced different positioning products to cater to their needs. This kind of subdivided product layout can be described in the industry. Few. Change and upgrade, enter the advanced path In the first half of this year, the TV industry as a whole fell by 25%, but Konka's color TV business achieved a converse growth, achieving a 2.3% increase, which is utterly outstanding. At the same time, Konka Financial reported that in the first half of the year, Konka’s operating income was 11.406 billion yuan, up 32.49% year-on-year. The growth rate of this indicator ranks first among listed companies in the domestic color TV industry, representing Konka’s truly leaping development path. The reason why Konka can quickly adjust to the rapid growth phase in a short period of time, in addition to the strategic transformation of brand rejuvenation, but also rely on internal changes to upgrade the overall efficiency of the overall drive, set internal and external potential energy to jointly accelerate the pace of advance. Liu Fengxi, chairman of the Board of Directors of Konka Group, stated that Konka Group will fully implement the development strategy of “internal reform and external expansion†and realize the goal of “big leapfrogging†in terms of operating scale and operating efficiency. "Foreign expansion" is not difficult to understand. Under the "One Belt, One Road" favorable policy, TV companies including Konka TV have all set their sights overseas, hoping to seize more resources by expanding market territory. The "inside change" is crucial to the growth of Konka Group's business. In the first half of this year, Konka Group and Konka TV's performance growth also mainly originated from a series of internal changes. First, in the first half of this year, Konka has fully integrated the color TV business, merged the original Multimedia Business Unit, Overseas Business Unit, and Shenzhen Vision Group Company to establish a multimedia industry headquarters to form a one-stop model for R&D, supply chain, marketing, and after-sales service. The organizational structure was significantly adjusted to achieve the coordinated development of the entire color TV business. Secondly, Konka has also actively explored innovative businesses and extended new product forms, including breakthroughs in the supply chain finance business, internet operations business, and internet of things business. It has become a new engine driving performance growth of Konka. Actually, it can be seen from Konka's China Financial Report. In the first half of the year, the overall revenue of Konka's Internet business exceeded 100 million yuan. In just half a year, it reached the level of income of last year and the cumulative profit was close to 75 million yuan. According to Konka's internal planning, the Internet business will achieve sales revenue of about 20 billion yuan in the next five years. This means that the future Konka Group's current industrial structure is expected to be completely changed, and it will truly realize its advantages from a single TV manufacturing advantage to “real†and “virtual "Two-line strategic transformation. Finally, Konka is actively promoting the development of production and financing, using the platform resources of listed companies to invest in mergers and acquisitions to diversify investment. Liu Fengxi believes that Konka has expanded its business scope in the process of transformation, and has enabled Konka to start its transformation from a pure hardware development model to a "hardware + software", "terminal + user", and "investment + finance" model. In the future, Konka will be an investment holding platform. In summary, the TV industry in 2017 is constantly changing. Enterprises must quickly break through innovation and change. In the past two years, Konka has achieved significant growth in the first half of this year through brand rejuvenation and internal changes. It is expected to lead the industry into a period of rapid growth throughout the year. A new brand of Konka with great vitality is coming to us. The present invention provides a method for controlling the temperature of a flue-cured electronic cigarette and a flue-cured electronic cigarette. The flue-cured electronic cigarette includes an N-section heating body, where N is an integer greater than 1, and the heating body is used for heating tobacco. 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The television industry has stepped into the golden sales stage of “Golden 9 Silver 10â€. Many companies have already spent a quiet period and started to launch a strong return attack. After experiencing a sluggish market in the first half of the year, TV companies placed greater emphasis on the hard-won warming environment in the second half of the year and intended to achieve full-scale impact in order to capture the year-end market performance. Looking at the market trends, which companies are expected to seize the opportunity to achieve a curve overtaking, and who can win the long-term victory in the industry change?