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In 2006, it was the year in which the Chinese real estate market issued the most policies. Articles of the State and Articles of the State, the implementation of the new housing structure ratio requirements, refine the bidding and auction and the agreement to transfer the scope of state-owned land use rights, establish a land monitoring system, restrict foreign investment access, and levy personal income tax on second-hand housing transactions. The introduction of the company and so on, it can be seen that the state's regulation of real estate is increasing. Affected by the national macro-control policies, the real estate investment rate will drop significantly, and China's real estate development will cool down. This will bring huge impact to the lighting industry, which will directly lead to increased competition pressure on the project. Often a small project can attract more than a dozen. Unit bidding, who ultimately fell, who is able to defeat the success of winning the team, relying not only on product quality, enterprise scale, technical strength, but also has a direct relationship with reputation, after-sales service, engineering cases, personal connections and so on. Forum theme: How do dealers undertake engineering projects? (He Chunyan) Guest Guest: Wang Qijiu (hereinafter referred to as Wang), Deputy General Manager of Hangzhou NVC Lighting Engineering Co., Ltd. Li Yongan (hereinafter referred to as Li), General Manager of Henan Sandi Lighting Appliance Installation Engineering Co., Ltd. Manager Zou Rongjian (hereinafter referred to as Zou) Guizhou Lingfeng Lighting General Manager Gao Bin (hereinafter referred to as Gao) How much do you know about the information channels? Reporter: Hello everyone! I am very pleased to invite four elites in the field of engineering lighting to participate in our forum. What are the general ways for you to obtain engineering information? Wang: We can get engineering information in about four ways. The first one is through the design institute. Before the design of each project, the design institute will make a budget for the product, etc. We can know what kind of lighting products will be used in the project in the first time through the design institute, and how much basic information is available. . The second is through the designer. Because the designer knows better about which lighting product is of better quality, he can know the professional knowledge of the light illumination of the product. The third is the engineering case. This is also very important. The information and pictures of the project projects that have been taken over will be collected and displayed. Some engineers will directly come to the door. This is mainly based on the previous word-of-mouth publicity. The fourth is the company's salesman. Our company currently has 36 businesses located in various regions of Zhejiang Province, and they collect engineering information from various regions. Zou: In addition to the above four ways, we can also exchange information through friends of related peers, such as building materials, carpets and ceramic tiles.