China has become the manufacturing center and consumer center of the global color TV, but it has not yet become the innovation center of the global color TV. In the face of such a huge transformation challenge, Hisense stepped forward to launch the first customized version of the ULED series on April 20th. At the same time, the company announced that it officially launched the "Best Plan" for the promotion of Hisense's global brand.

Hisense's “Best Project” tailored to the globalized layout will continue to sponsor major sporting events to increase the brand’s visibility. At the same time, it will leverage its technological advantages and will be oriented towards internationalized design concepts and globally linked research and development resources. The global market continues to introduce high-quality, high-value and high-experience TV products, thereby achieving a rapid increase in the global market share of Hisense brand.

Hisense manufacturing is rising

The first heavyweight product launched in the "Silicon Project", the Hisense ULED series product, model NU8800, is now available for sale nationwide. This TV was praised by Pan Xiaoting after nine goals. "The TV begins with Yan value and is in a talented mood." The TV has a stunning performance by the people. After the sale, it also received enthusiastic responses from various channels and consumers.

Since Hisense launched the ULED 1.0 TV XT900 series in March 2014, it embarked on the ULED high-end road. ULED is China's autonomous display technology developed by Hisense after 7 years. Since then, the development of ULED display technology has entered the fast lane. In December 2014, ULED 1.5 generation products applied high peak brightness high color gamut module and backlight partition control and Hiview. The 2nd generation technology of the picture-based image engine improves display performance compared with ULED 1.0 products and also leaves behind similar products.

The Hisense ULED series television has been equipped with ULED4.0. It uses dynamic backlight control and quantum dot four-dimensional color reproduction technology, with Motion Flow intelligent motion frame measurement, the domain up to 80% BT.2020 (100% NTSC), also has 1000nit peak brightness. Whether it is in the color performance, motion picture, and high dynamic range and other aspects have a top-level effect, and Hisense ULED TV series also uses the Grammy Music Award winning audio brand Waves, designed specifically for Hisense's audio processing technology. To provide a shocking audio and visual effect for the reproduction of the exciting and intense sports competition, the picture is flowing and the sound is surrounded by immersion.
The appearance of light rose gold color, three sides without borders full-scale design, the back can not find a screw, only 8mm ultra-thin body, condenses the crystallization of technology and art. Hisense's ULED series of televisions exudes the craftsman spirit that Hisense seeks from the inside out, pursues excellence in design, and embodies the constant pursuit of “Hisense Manufacturing” in building intelligent art products.

In terms of content layout, VIDAA Smart TV System 5.0 has major content segments such as good-looking, eager to learn, entertaining, and enjoyment. Combined with iQIYI, Tencent Video, Youku Tudou, PPTV Juli, Sohu Video, Youpeng Pule, China TV, ICNTV 8 video resources to create a huge content map. And through the screening of artificial intelligence and big data, thousands of people can accurately push content for each user.

Artificial intelligence is maturing

The development of smart TV in the past 10 years has experienced a simple pre-installed application after the 1.0 era of TV network access, a relatively complete and mature intelligent system and content ecology in the 2.0 era. In the next five years of development, smart TV will rely on cloud computing, large The application of technologies such as data, artificial intelligence, and internet of things is fully upgraded to smart TV. In terms of intelligence, Hisense ULED series TVs have fully upgraded their artificial intelligence experience and led the era of television smart TVs.

Hisense is totally independent in the R&D and innovation of artificial intelligence. Its research and development integrates seven global technology R&D centers, and it is developed through TV large-screen interaction instead of purchasing technical solutions or cooperative development, and uses small-screen intelligent interaction as the Lord.
Up to now, Hisense has obtained 179 domestic and foreign technology patents in areas such as distributed storage, big data analysis, natural language understanding, and computer vision, and has already implemented intelligent voice interaction, video calls, and smart home devices on the new series of new products. Collaboration, user personalized recommendation, global search and other functional applications.
Hisense's series of new products realize intelligent voice interaction, face recognition, video sharing, smart home and scene-based content services, which will bring users a convenient, rich and intimate experience of using smart TV.

Sports Marketing to Capture the Global Market

Sports marketing in major international competitions has always been an important symbol and symbol of the internationalization of consumer electronics companies. At the Olympic Games held in Seoul in 1988, Samsung seized the opportunity of sports marketing and climbed the throne of the world’s largest consumer electronics company. The Japanese electronics companies represented by Sony, Sharp, Canon and JVC have almost never stopped the sponsorship of the World Cup and the European Cup.

Sports marketing can be said to be one of Hisson’s major market strategies in recent years, either sponsoring the European Cup last year or sponsoring the 2018 FIFA World Cup this year. Hisense Global Brand Promotion's "Best Plan" more affirmed the importance of sports marketing to Hisense. Also confirmed from the side the signal of the strong rise of Hisense brand in the global market.
According to data from Zhongkang, the market share of Hisense TV during the European Cup last year was 18.74%, an increase of 1.87 percentage points month-on-month. During the tournament, global warming, and on the European market, Hisense TV sales increased by 56% in the second quarter, which was a month-on-month increase. 65%; single model sales in France monthly.

Sports is borderless, and Hisense TV's market is borderless. Last year, Hisense ULED super quality TV was sold overseas in 67 countries. By this year, Hisense ULED series televisions will be sold in more than 30 countries and regions including Europe, Australia and South Africa. Hisense has built product and brand two-wheel drive organisms in the world to achieve mutual collaboration and promotion of products and brands.
With the marketing of large-scale sports events, Hisense has seized the opportunity in the global TV market layout.
Summary: For a long time, Hisense has been the representative of domestic display technology independent innovation, from the first LED LCD TV picture quality enhancement technology ULED to the next generation display technology laser television. Hisense continues to evolve on the road to display technology, pushing ULED technology to the era of ULED 4.0 and advancing laser television technology to the era of 4K laser television. Today, Hisense has embarked on a road leading to a larger and wider world through its long-term layout in sports marketing and globalization strategy. It will soon drive the whole of China into the center of global color TV innovation and trend!

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