East China has always been a gathering place for lighting and lighting industry. It has not only produced large-scale production enterprises such as Zhejiang Sunshine and Shanghai Luyuan, but also a large number of successful lighting distributors such as Changzhou Hualong and Linyi. Throughout the entire East China region, the influence of the lighting market in Changzhou Zou District has covered some surrounding areas. A sales network centered on Changzhou has been rolled out and has occupied a pivotal position in the industry through its overall strength. With its huge market capacity and strong purchasing power, East China has become a must for the lighting and lighting industry. The Huadong Lighting Market Seminar invited more than 100 manufacturers and dealer representatives from East China to speak out about the market situation in East China and provide suggestions and suggestions for the future construction of the East China market.






Xu Shaocai, general manager of Chengda Lighting City: Market management must also create a "brand"



There are very few professional and large-scale lighting cities in Shanghai. At present, Shanghai Lighting City can be regarded as the largest in the local area. This time, Yibang Real Estate will invest in the construction of a comprehensive store of 880,000 square meters in Shanghai. It can be said that it is a good platform. It has become a highlight of the Shanghai lighting market through policy establishment and corporate singing. But to build the "international" big brand, the market positioning is the first. As everyone knows, being the boss in the industry will face a lot of cruel competition. The manufacturer chooses the market and the market chooses the owner. Therefore, after the lighting city is built, the investment fee cannot be regarded as the ultimate goal. In the new form of competition, in order for the lighting market to operate successfully, it is necessary to consider whether the merchants are making money, so they must do a good job. Many companies have started to decline in 1~2 years because they do not have a long-term plan. The success of the entire market operation requires the market leader to have a correct guiding ideology. Therefore, the prospect of establishing such a large lighting market in Shanghai is very considerable, but it is necessary to carefully build the brand to stand in tandem with the Changzhou Zouqu market.
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