Recently, the China Statistics Information Service Center Big Data Research Laboratory and China Quality News Network jointly released the “2017 China Refrigerated Display Cabinet Brand Word of mouth Research Report†(hereinafter referred to as the “Reportâ€). The refrigerated display cabinet's word-of-mouth list was released, and Aucma stood out from the top 20 brands. This research report screened 20 refrigerated display cabinet brands such as Aucma, Haier, Midea, Star, Meiling, etc. The report shows that the competition in the refrigerator market is becoming increasingly fierce, and the brands such as Aucma, Haier, Midea and Meiling are strong and innovative. The ability is outstanding and its reputation is increasingly stable and rising. Aucma refrigerated display cabinets are far ahead in terms of brand awareness, consumer engagement, quality recognition, product acclaim, corporate reputation, brand health and other six indicators, and finally won the first overall index. According to the report, “Akema, a world-renowned refrigeration equipment supplier, has become the ideal choice for commercial refrigerators with its exquisite design, stable performance, leading technology and high energy efficiency. It leads the Chinese manufacturing industry to the boutique era and helps China. The steady progress of the 2025 plan." In terms of brand awareness, Aucma, Haier and Star are among the top three brands. Huamei, Commander and Lechuang were promoted to the top ten, and Ou Xue, Sanyo and Bai Xue fell out of the top ten in the brand awareness. According to the report, the refrigerated display cabinet is the main product of Aucma. With its excellent quality, fast cooling speed, stable performance, long service life, energy saving and environmental protection, it is the tool of choice for end users and profit. In terms of consumer engagement, Aucma, Haier and Midea ranked among the top three in terms of consumer engagement and remained stable in the last two periods. Meiling, Huamei, Commander, SKG and Xiangxuehai were promoted to the top ten, and Euro Snow, Ice Bear, Snowflake, Rongsheng and Kelon lost their top ten in this period of consumer engagement. According to the report, unlike the average consumer, the consumers of refrigerated display cabinets are mostly supermarket sellers, catering service providers, and pastry shop owners. The interaction between the consumers of the refrigerator and the brand of the refrigerator is also mainly reflected in the pre-sales and after-sales service. Aucma specializes in freezer, and its sales volume has been the number one in the industry for nearly 20 years. It can be known how large the group of consumers in the refrigerator is. The brand effect makes the most interactive brand in the refrigerator market is Aucma. In terms of corporate reputation, Haier, Aucma and Huamei are among the top three brands. Huamei, commander, Aihaisi, SKG, Xiangxuehai and Gedun were promoted to the top ten. Sanyo, Duckling, Meiling, Ou Xue, Snowflake and Xinfei lost the top ten in the reputation of this enterprise. To develop, enterprises can't do without the help and support from all walks of life. As a world-renowned refrigeration equipment supplier, Aucma actively fulfills its social responsibilities. In the past two years, it has guaranteed the immunity of African children and the Ebola epidemic in vaccine storage equipment, and the ultra-low temperature of -86 °C The refrigerator has played an important role in assisting Tibet in combating echinococcosis and many other public health and safety, and has been unanimously affirmed by the industry and consumers. In terms of quality recognition, Arkema, Haier and Midea are among the top three brands. Lechuang, SKG, Huamei and Fansadi have performed strongly in the quality recognition of this period, and were promoted to the top ten. Ou Xue, Sanyo, Xinfei, Rongsheng and Kelon lost the top ten in the current quality recognition. The report pointed out that it is meticulously crafted, refined and meticulously crafted. Aucma has more than 1,000 strict and precise quality control in the whole process of product design, manufacturing and service, and has established an online and offline marketing system. With the help of Internet big data, it achieves zero distance with customers, meets consumers' individualized customization needs and wins consumption. The esteem of the people. In terms of product popularity, Arkema, Haier and Midea are among the top three brands. Lechuang, SKG, Gedun and Demas were promoted to the top ten. Cherry Blossom, Huamei, Xinfei, Ice Bear, Baixue and Snowflake dropped out of the top ten in this product's favorable rating. The report pointed out that from the e-commerce data (only statistics Tmall, Jingdong, Gome, Suning four e-commerce platform) to see the refrigerated display cabinet products, Aucma has more than 190,000 consumers, ranking first in the industry. This is a major success achieved since Aucma realized the interconnection with customers and opened up the online and offline marketing system to achieve zero distance from customers. In terms of consumer customization, Aucma has developed more differentiated products that are suitable for consumer demand and more competitive in the market, with the help of Internet big data, customer-centric and market demand-oriented. In terms of brand health, Aucma, Meiling and Commander are among the top three brands. Bing Luo, Hanshin, Sakura, Chef, Ice Bear, and Duckling fell out of the top ten in the brand's health. According to the report, only by always putting consumers first, the brand can continue to develop healthily and the company can develop for a long time. In recent years, Aucma has been more focused than other brands. Aucma insists on focusing on the main business of refrigeration. It is focusing on the enterprise development strategy of “building the core competitiveness of refrigeration industryâ€, continuously expanding the refrigeration industry, and gradually improving the whole cold chain industry system. The characteristics of the times have moved toward the characteristic development of "Internet + full cold chain". The results of this study show that the top ten brands of the 2017 refrigerated display cabinet brand reputation are Aucma, Haier, Midea, Star, Huamei, Meiling, Commander, Snowflake, SKG, and Xinfei. Among the index components of TOP10 brand, most brands have a relatively balanced distribution ratio in six dimensions; brand awareness has the highest proportion, and quality recognition has the lowest proportion; quality recognition degree is different, and product praise degree is small. From the left to the right, the quality recognition is declining, the product popularity is increasing, and the brand health is increasing. The word-of-mouth composition of the TOP10 brand is shown below: Ftth Drop Cable Assembly,Ftth Drop Cable Assembly Assembly,Ftth Drop Cable Assembly Adapter,Ftth Drop Cable Assembly Access Huizhou Fibercan Industrial Co.Ltd , https://www.fibercannetworks.com
