Texas Instruments (TI), the global leader in analog chips, held a New Year ’s media gathering yesterday. Xie Bing, general manager of Greater China, named this year's automotive electronics and industrial applications the most promising growth. Leading manufacturers; on the rumors of M & A (8081), he emphasized that he will not give up any opportunities that can drive growth, but he cannot express his opinion on a single company. Xie Bing said that the analog IC (Integrated Circuit) market size is large enough, although there are many competitors, but it is conducive to the sustainable development of the industry. According to statistics, the global analog IC output value reached as high as 42 billion U.S. dollars in 2011 (approximately 1.2747 trillion U.S. dollars). Although it declined to 39 billion U.S. dollars in 2012 (approximately TWD 1.583 trillion U.S. dollars), this year has felt signs of a recovery in the global economy. The analog IC market can resume growth again. Analog IC market recovery Xie Bing said that Deyi is a long-established store that has been established for more than 80 years and is undergoing continuous transformation. Statistics over the past 5 years, the investment amount has exceeded 10 billion US dollars (about 297 billion Taiwan dollars), 90% of which are locked in analog ICs and embedded processing products, and embedded includes digital signal processors (DSP), microcontrollers (MCU) and Automotive electronics. Applaud Taiwanese SMEs In addition, Texas Instruments has actively deployed Taiwan and increased manpower in recent years. Xie Bing said that there are many powerful small and medium-sized enterprises emerging in Taiwan. In addition to the adoption of Deyi products, Deyi even pulled the US R & D team to Taiwan. According to statistics, the number of Taiwanese customers has grown by 50% in recent years. Xie Bing said that the rapid service and high efficiency of Taiwanese enterprises are worth emulating and learning from European and American enterprises. The market cares about the development of Texas Instruments' OMAP application processor. Xie Bing said that OMAP5 will continue to be launched, and OMAP6 will follow, but it has completely withdrawn from consumer electronics fields such as mobile phones and tablets, mainly considering the high homogeneity of products in this market. , Fierce competition, unable to create value and growth. OMAP5 has successfully turned to other applications, and has the best demand for automotive electronics, including applications such as airbags, reversing images, night vision, and infrared detection. Wireless charging has unlimited potential Texas Instruments' revenue last year reached US $ 12.8 billion (about NT $ 380 billion), of which ICs accounted for approximately 55% and embedded processing products accounted for approximately 15.6%. Overall operation growth and continuous expansion of market share; in addition, the emerging application worth mentioning is wireless charging. Texas Instruments has a leading position with a market share of nearly 80% and full development potential. Xie Bing cited the research institute IMS estimate that the annual compound growth rate of wireless charging output value will be as high as 80% from 2010 to 2016. In 2016, it will reach a scale of 4.5 billion US dollars (about 133.6 billion Taiwan dollars). He believes that wireless charging will gradually become the standard for smart phones starting this year, and the future growth will be explosive.
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