Welcome Speech by President Zhen Zhenying of Guangzhou Commercial Association Mr. Yuan Zongnan, Design Director of Taiwan Yuan Zongnan Lighting Design Office delivered a keynote speech Salon scene Mr. Jean-Jacques Lanzo, Design Director of Liquidesign Design, France, delivered a keynote speech On-site guests gather together to listen to the speech Salon scene panorama We mainly produce Fridge Thermostat, namely Ranco, Sagnomiya style, Pacific style,danfoss .style.robertshaw style,ge style.TAM style,ATEA style,E style,F2000,A2000,711,TIMER,ROOM THERMOSTAT etc. Our products are mainly used in refrigerator, home air-conditioner, car air-conditioner, freezer,watering-trough, water heater and washing machine,oven, fryer etc.96% of our products export.and sell well in Europe, America, Africa ,mid-east and other places worldwide, with VDE,CE, CQC, RoHS and ISO9001 certificates. Fridge Thermostat Fridge Thermostat,Refrigerator Thermostat,Freezer Thermostat,Refrigerator Temperature Control ZHEJIANG ICE LOONG ENVIRONMENTAL SCI-TECH CO.,LTD. , https://www.china-refrigerantgas.com
In this process, how can designers emphasize the brand's DNA while applying high-quality lighting by applying new lighting methods? How to balance functional lighting, decorative lighting and ambient lighting in the process of creating a shopping experience ? For business management companies, more attention is paid to how to achieve maximum green energy savings and effective cost control through scientific lighting management and control, thereby increasing turnover.
To this end, "Lighting and Design" magazine specially joined the Guangzhou Chamber of Commerce on August 22nd in Guangzhou to hold the theme "Commercial Lighting Exchange" salon, on the above issues and designers, owners and business management companies and other parties More than 50 people exchanged and discussed together. 
First of all, the opening speech was opened by Mr. Zhen Zhenying, the president of Guangzhou Commercial Association. President Zhai said that light has become an important means of building a modern business environment, not only to meet the experiential needs of physical shopping malls, but more importantly to achieve green energy conservation on this basis. Therefore, we hope that through this event, you can have a deeper understanding and more rational thinking about the design and management of commercial lighting.
In order to meet the theme of commercial lighting, this event specially invited Mr. Yuan Zongnan, Design Director of Taiwan Yuan Zongnan Lighting Design Office, and Jean-Jacques Lanzo, Design Director of Liquidesign Design Office of France, as the keynote speakers of the event to share their business design. Excellent case and senior experience in the field.
Most of the guests attending the event came from the top management of various business management companies in Guangzhou, including representatives from Guangbai Group, Friendship Store, Parkson, Guangbai Real Estate, and Guangzhou District Hotel Industry Association, Guangzhou Commercial Pedestrian Street Chamber of Commerce and other related organizations. One, a total design! 
In Mr. Yuan Zongnan’s keynote speech entitled “Additional Values ​​and Practical Results of Interior and Exterior Lighting Design in Shopping Mallsâ€, through the combination of theoretical and practical cases, the current development and future direction of OLEDs were discussed, bringing guests a vivid Spiritual feast.
Teacher Yuan’s speech mentioned that in the face of the current rapid development of information and changes in business forms, designers need to implement a “people-oriented†design, which is based on the changes in customer structure, through the birth of the design, to do flexible design rather than rigid Dogma, only in this way can really be from function to Party A.
To do this, designers need to understand the multi-knowledge, grasp the methods from macro concept to detail processing, such as the business subject, but also need to pay attention to the details of the corner; the application of modern technology and lighting design illumination, color temperature and Principles such as color, research from the outside to the internal environment, for example, in terms of commercial facades, make full use of the media display, combine lighting and advertising, and combine design and business to help customers and owners create business opportunities; The interior, such as the lobby, can realize the interaction between lighting and users through the combination of product and design, attracting passenger flow, and realize the green energy-saving design by promoting the concept of environmental protection.
By presenting excellent case designs from Japan, Singapore, Taiwan, the United Kingdom and mainland China and the creative design of the masters, Mr. Yuan said: A successful commercial design project can not only become a city's glory, but also enhance the city's cultural soft power. This may be the core of lighting design. After sharing the front-end applications of OLED in the current hotel, automobile, clothing, stage performance and public art, it can be seen that with the help of modern technology, the integration and development of future lighting and multi-field. Teacher Yuan finally ended up with a piece of Zhuangzi's words, vividly showing the importance of teamwork. His multi-faceted interpretation and humorous speech won the applause of the guests present, and his interpretation of lighting design also brought more to everyone. Thinking. 
French designer Jean Jacques Lanzo then presented his views on commercial lighting design in his book “Invisible Weapons in the Shopping Mall – Lighting Designâ€. He said that in the increasingly competitive business environment, the traditional form coexists with the commercial entities in the modern environment, which puts higher demands on commercial lighting design. Managers not only need to compete with their opponents, but also need to race against time.
The sooner you create a vibrant commercial lighting atmosphere, the more likely you are to have a competitive advantage. Jean analyzes the role of lighting from both the overall look and internal planning: from the outside as a whole, different brands of store design constitute an organic and unified commercial complex project, which itself is a beautiful landscape at night, becoming a unique urban landscape. However, although the art design and the humanistic lighting have increased in cost, the good lighting atmosphere has greatly attracted the surrounding passenger traffic and effectively increased the profit margin. For internal design planning, high-quality lighting design is needed to create a unique experience-based shopping environment for customers, making full use of the contrast between light and shadow, highlighting key lighting, attracting customers to stop, and the longer the customer stays, the more malls It is possible to make a profit.
In addition to contrast, balance is also very important, lighting should be in harmony with the building structure, uniform and uniform light environment is conducive to the formation of an organic unified brand identity. Jean emphasizes that relying on modern lighting technologies, such as LEDs, allows us to effectively reduce energy consumption and achieve green lighting based on ensuring the quality of lighting, but requires designers to fully consider the technology and products of the application before design. Appropriate and reasonable application, the only way to maximize its potential, otherwise it will bring inconvenience to the design. In the end, Jean's speech also returned to the team spirit: successful design projects need to be completed by the construction, design, display and owners, and it is a team's success.
The two keynote speakers, through different entry points, combined with a large number of practical case studies, finally achieved the same goal, integrated into the core area of ​​teamwork, and deepened and extended the theme of commercial lighting. The guests present said that the in-depth analysis and help him more clearly define the characteristics of modern commercial entity design and the principles that need to be grasped, and provide some guidance and reference for future projects! 
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Danfoss:077B0021 077B0033 077B0407 077B1110 077B2671 077B6208 077B6706 etc.F2000,A2000
Modern commercial lighting has been given more connotations on the basis of traditional commercial lighting. In addition to the appropriate lighting design, the designer creates a charming lighting environment to create a comfortable shopping trip for consumers. More importantly, through the light performance of local key areas, highlighting the characteristics of commercial brands and stimulating consumers' desire to shop.