Q4 panel price changes

Entering the fourth quarter of this year, the prices of panels in different application categories began to diverge. According to Trendsce's latest WitsView display panel display, although China National Day sales lacked surprises, TV panel demand remained unrelenting, and the rising trend of quotes has extended the notebook panel for more than half a year, eventually losing to the slowing market demand. The uptrend formally delineated this month.

Although the fourth quarter is the peak of sales for most consumer electronic terminal markets, it is often a watershed in which the demand for related parts and components has changed from strong to weak. For the panel industry, the moderate demand adjustments in the coming months are indeed beneficial to the healthy development of the industry. However, Qiu Yubin, Senior Research Associate of WitsView, stated that the Korean TV makers may strategically maintain purchasing power and panel makers Under the influence of expected psychological factors such as the rate adjustment measures, whether the panel demand in the fourth quarter is as expected, there are indeed a large number of variables, so that the price trend that should have been gradually clear, more than a hint of the smell of flowers.

In terms of TV panels, China’s National Day television sales results showed that although National Day’s shipments in the two weeks decreased by 2% compared with the same period of last year, the lackluster results did not weaken the purchasing power of TV panels. Qiu Yubin pointed out that in addition to the fact that the sales period is decentralized, the brand still has expectations for the sales of the next Chinese Singles Festival and Christmas holidays in Europe and the United States, and the low inventory level of supplementation also adds a justifiable reason for continuation of panel purchases. Because market demand is hot and supply is limited, prices in 32W and 50W continue to rise by US$1~3 this month, while 40W and 48W continue to increase by approximately US$1 since last month, while products with 55W and above are due to supply and demand. The gap is less obvious, and the quotation is flat to within 1%.

In the monitor panel, the fourth quarter is not the traditional IT peak season, and the demand for the monitor should enter a relatively lighter period. Therefore, in addition to the price increase of US$0.2~0.3 for 19.5W this month, other items such as 18.5W or 21.5W Although some of the foundries are still waiting for food, the overall demand has cooled compared with the previous month, and the prices are mostly flat this month. According to WitsView analysis, the current level of demand for the monitor itself seems to gradually retreat to the second line and become a supporting role in affecting prices. Instead, it comes from the capacity of television panels to squeeze out, which is the maximum strength to support the price of the monitor panel.

In terms of notebook panels, North America's back-to-school surge and business machine demand will push third-quarter notebook shipments to the peak of this year, and the recent correction of global stock markets, in addition to reflecting the uncertainty of the economic situation is increasing, but also seems to indicate Why did Europe and China and other regions fail to continue the sales of laptops? WitsView expects that shipments of notebook computers in the fourth quarter of this year will decline by 8% compared to the previous quarter. Weak demand for the whole machine will impact the purchase of notebook computer panels, and 14W will bear the brunt. This month, the price of US$0.3-0.4 will decline. With the upward trend of the previous month, it has become an indisputable fact that prices have entered the correction period. Although the trend of a full-price drop in the price of the pen-and-electricity panel has not yet taken shape, the panel makers have become more frequent in negotiating project purchases with customers, and prices are likely to be the first to be sacrificed in the process of winning orders.