New ways for SME CRM to emerge in an endless stream

Like office automation software OA, the pace of CRM seems to be getting faster. After SAAS, CRM began to enter the melee state of cloud computing, social networking and mobile applications. CRM's new ways of playing are endless.

CRM and SaaS: Software as a Service (SaaS) has become a new trend, and one of the most successful is CRM, including Salesforce.com is the first pot of gold in this field. Currently, most vendors are moving in this direction and submitting CRM services through the cloud. However, some large traditional CRM vendors have so far failed to provide SaaS options. Obviously, if they can't provide SaaS, then they are not eligible to compete in the cloud market.

CRM and Cloud: Each company's CRM value may also have different benefits because of different deployment purposes and processes. This requires companies to be able to effectively manage their own CRM value and to establish a CRM value management process that is suitable for their own company to gain greater CRM value. After all, whether CRM and cloud computing are ancestors and who created them are enough for us to understand the future applications of both.

CRM and Social: In fact, social media is best suited to be a front-end tool for relationship management. Otherwise, activities will be done one by one, and the contents will be sent out one by one. The people who do it do not know that they have made a difference and become a bottomless pit that has not accumulated. For example, it feels like Weibo marketing still has a problem of moderate service scale. To interact with most strangers, the cost and time are enormous. It is necessary to use the Social CRM system. The first phase of the Social CRM platform is based on the keyword to help companies monitor and collect data from people and topics to the enterprise data center. The second stage is based on the analysis and application of data based on keywords and similar words, especially with the business system of the enterprise. This will form a unified integration of people's online and offline data.

CRM and BI: The future BI should be for CRM services, improve the ability of CRM direct production, especially customer perception capabilities, customer insight capabilities, and real-time decision-making capabilities. In this sense, perhaps the design of the architecture will be more clear.

CRM and mobile applications: Mobile CRM (Customer Relationship Management) is a kind of customer relationship management that can be completed in the office through the use of modern mobile terminal technology, mobile communication technology, computer technology and other modern technologies. task. The mobile CRM system has the superiority that the traditional CRM system cannot compare. The mobile CRM system frees the business soft from the limitations of time and place, communicates with the company's business platform at any time, effectively improves management efficiency, and promotes the growth of corporate profits.

Five advantages of an integrated CRM system: 1. A thorough understanding of your customers. 2. Connect and simplify your business processes across system boundaries. 3. Make full use of the smooth integration with other information systems. 4. Work outside your network. 5. Customize and integrate other products and services. Production and marketing coordination and supply chain balance are often held in the mouth. When planning CRM, the relationship between CRM, ERP, and SRM is considered, and CRM may be further developed from the customer relationship.

Active industry players said in the first-line: Through the recent contact with several equipment manufacturing companies, they all reflect that the market decline in the second half is very severe. It seems that the country’s macro tightening, the role of compressed money has begun to reflect. Faced with the economic downturn, "is your company busy looking for underwear to wear it, or take the opportunity to exercise, to prepare for the next high tide?" Implementation of CRM is one of the important strategies of "Zama step".

As a result, CRM effectiveness marketing has won the favor of enterprises. First design how to acquire new customers, how to manage 'upgrade and maintain old customers, how to integrate, how to interact, and then implement CRM. This CRM includes customer management management, data analysis model, multi-channel activity management platform and membership points management. Integration. The traditional CRM software can not solve these effects marketing CRM solutions: data cluster + precision marketing + CRM platform; direct value to the enterprise: 1, rapid expansion of potential customer base, 2, efficient conversion of the potential customers to trading customers, 3, enhance customers Repeated purchase rate; landing mode, cloud 200 million mass data combined with internal data, capture customer behavior data, multi-dimensional segmentation of data groups, accurate interactive marketing, CRM platform to carry the converted data, improve the repeat purchase rate, customer life cycle integration.