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Market Report: 2017 VR hardware revenue will reach 3.6 billion US dollars from Baidu VR

2016 is not bad for sales of VR hardware. Now, two new independent reports portray a more optimistic VR outlook. SuperData has just released a new consumer VR report. The global VR hardware revenue is expected to reach US$3.6 billion in 2017, which is a year-on-year increase of 142%. %.

The report pointed out: "In terms of shipments, high-end mobile phones such as Google Daydream (high-grade Cardboard) are significantly more expensive than cheap mobile phones. It is expected that high-end mobile head-mounted shipments will reach 2,100 units this year. , more than doubled from 2016, and cheap mobile head display (Google Cardboard) shipped 59 million units this year, a decrease of 84 million from 2016. Google’s Daydream is expected to become the most high-end mobile head Significantly, it will reach 6.8 million units. With the rapid increase in the high-end mobile headphone prices in China, and the continued increase in independent devices and VR-compatible mobile phones, this will help the popularization of higher-end technologies."

Since head-mounted manufacturers face fewer supply restrictions than last year, hardware revenue will continue to exceed software revenue until 2020. As for software and services, this year's revenue is expected to increase by nearly $1 billion, and high-quality entertainment content is becoming the main driver of growth. North America is expected to be the fastest growing market and this year it will reach a size of 403 million U.S. dollars.

The report also pointed out that offline VR (retail store demos, arcade stores, experience centers, etc.) is an area that needs improvement. Although retail presentations are the most popular way for consumers to become interested in VR, improper presentations and staff unfamiliarity with technology have had a negative impact on popularity and consumer interest.

The report also talked about the prospects for augmented reality and mixed reality, both of which will reach $3.04 billion in revenue in 2020. But the report is a combination of "Pokemon GO" data, this popular game in 2016 accounted for 96% of all AR software revenue. On the other hand, Microsoft HoloLens has proven that MR devices are not yet ready to enter the consumer market.

From 2017 to 2020, CCS Insight expects the global sales of smart phone VR headsets to increase by five times to reach US$70 million.

In another report released by CCS Insight, VR market revenue is expected to exceed $9 billion by 2021. "The Global Forecast for VR and AR Devices" (Global Forecast for VR and AR Devices) report pointed out that the VR market will continue to achieve exponential growth, PC/host VR platform and smart phone VR platform will take the lead.

The report predicts that in 2017, sales of smart phone VR headsets will be about 14 million units, rising to 25 million in 2018, and reaching 70 million by 2021.

PC/host VR heads (such as HTC Vive, Oculus Rift, and Sony PlayStation VR) can provide more premium experience than mobile VR devices, but CCS Insight believes that its sales have been consistently less than expected. The company has adjusted its sales forecast for PC/host VR. It had previously forecast sales of 2 million units in 2016, but it has now been lowered to 1.2 million. CCS Insight said that PC/host VR headline sales will grow to 22 million units by 2021, an increase of 800% over 2017. It is estimated that the size of the VR device market (smartphone VR and PC/host VR) in 2017 will be US$1.5 billion and will increase to US$9.1 billion by 2021.

The report also talks about the augmented reality device market, which they believe is a relatively slow starting point. Its latest forecast shows that AR equipment will not generate significant sales until 2019, when 1.5 million units will be sold. CCS Insight estimates that it will increase to 5 million units in 2021, with a total market value of 2.5 billion U.S. dollars.

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