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Enterprises generally optimistic about the market prospects Recently, one of the country's ten key energy-saving projects, investment amounted to 600 million yuan Shenan high-brightness LED lighting industrialization project demonstration bases settled in Puyang, Henan Province.
At the end of 2011, at the end of 2011, Philips (China) Investment Co., Ltd. signed an investment cooperation agreement with the Chengdu government, investing more than EUR 25 million in the construction of a Philips LED professional lighting project in Chengdu Hi-tech Zone.
For this investment, Yeh Ming, director of the International Liaison Department of Philips (China) Investment Co., Ltd., frankly stated that it is the rapid development of the LED industry in China that has led the LED market in the world and is the fastest growing country.
According to experts, as China has a complete lighting production base and supply chain, coupled with the potential of the domestic market, many manufacturers are optimistic about the development prospects of China's LED lighting market and accelerate the layout. In the next five years, China's LED lighting market will reach US$7.6 billion.
"The LED industry is a sunrise industry. This is no doubt that it is now in a period of rapid industrial development." Said Wang Wei, assistant general manager of Shandong Inspur Huaguang Optoelectronics Co., Ltd.
The industry is generally optimistic about the prospects of the LED industry, in response to the capital market is a large number of LED companies listed on the market. At present, there are about 50 LED companies in China that are planning to go public in the short term.
"As an explosive development industry, LED will eventually replace other light sources." Ye said with confidence.
Intense competition to promote technological progress While the industry is generally optimistic about the prospects of LED lighting market, LED lighting companies have to face fierce competition from their peers. "There are now more than 6,000 companies producing LED lighting products. The fierce competition in the market can be imagined," said Lu Weidong, general manager of sales of Austrian Lighting International.
Ao's Liang is a company specializing in the production of lighting equipment and accessories. It has actively explored the digital control, thermal management and lighting fixture design of LED lighting products. Lu Weidong said that in the past two years, China's LED industry has made rapid technological advancement, and its light efficiency, quality and other aspects have been greatly improved over previous years. However, some small businesses only seek short-term profits, lack of innovation capacity, and many live in the downstream of the industrial chain, will be eliminated in the fierce market competition.
In order to gain space for development in the fierce market competition, Shandong Inspur Huaguang Optoelectronics Co., Ltd. adopted a strategy to further establish a research and development system, strengthen the training of localized talents, and produce differentiated products.
Wang Wei said that the weak technical link in the upstream and middle reaches of the industry chain is a “short board†of the LED lighting industry in China. In response to this situation, Inspur Huaguang is the earliest company specialized in the research and development and production of compound semiconductor epitaxial materials and optoelectronic devices. Technical enterprises plan to build a domestic leading and internationally renowned optoelectronic product R&D and industrialization base by 2015. The project will invest 5 billion yuan to form an industrial scale with 90 sets of MOCVD equipment for epitaxial and supporting chip production lines. The LED epitaxy and overall chip production capacity will be expanded 10 times at the end of the "Eleventh Five-Year Plan", and the production and sales volume of LD products will be quadrupled. Formed an annual production capacity of 4 million pieces of LED and LD epitaxial wafers, 80 billion chips, 3 billion pieces of devices, and 3 million sets of application products.
"The fierce competition has led to industry reshuffle, and the LED industry will also experience a process of survival of the fittest. After experiencing this industry reshuffle, the LED lighting industry will inevitably go further," said Wang Wei.
Multi-Skills Popularization and Popularization In 2009, the Ministry of Science and Technology initiated the pilot project of the “Ten Cities, Wanhao†semiconductor lighting application project, and approved 37 pilot cities in two batches to promote semiconductor lighting technology integration and innovative applications. Thanks to this, currently 37 pilot cities have implemented more than 2,000 demonstration projects and have applied more than 4.2 million LED lamps. Among them, Weifang City, Shandong Province, as one of the first batch of pilot cities for the application of semiconductor lighting in ten cities in China, has been approved to build a national semiconductor lighting project high-tech industrialization base and the national torch plan Weifang Optoelectronics characteristic industrial base, and specifically put forward LED The number of street lamps installed exceeds 10,000.
In November 2011, the National Development and Reform Commission and other five departments formally issued the “China's Road Map for Phase-out of Incandescent Lampsâ€, which will prohibit the sale and import of incandescent lamps for general lighting of 100 watts or more from October 1, 2012. “Currently, even if we eliminate the incandescent light, we will not be able to make the LED turn because the cost of the LED light is still relatively high,†said Xu Huai, secretary-general of the China Illuminating Society.
Lu Weidong's feedback from the market also confirms Xu Huai's point of view. He said that currently, the main applications of the company's LED lighting products are still concentrated in urban lighting, hotel decoration and other fields, and it will take time to enter ordinary families. "On the market, an incandescent bulb only needs a few dollars. An energy-saving lamp requires about 10 yuan, while a 3-watt LED lamp costs 20 yuan, and 7 watts requires 90 yuan. The price has become a further limitation in the promotion of LED lighting products. Bottleneck," said Lu Weidong.
How to further promote the popularization of LED lighting products? “At present, there are still 1.3 billion incandescent lamps on the Chinese market, of which about 1 billion are in rural areas. It is impossible for rural households to use a few tens of yuan of LED lamps instead of incandescent lamps of a few dollars. I am afraid there is no financial subsidy. Xu Huai believes.
Lv Weidong stated that the promotion of LED lighting products requires the government's guidance and support on the one hand, and companies need to find ways to reduce costs on the other hand. For example, the lighting time and frequency of use of LED lighting products by ordinary households are not as high as those of hotels and other places. LED lighting companies can produce low-priced products based on consumer demand.
Xu Huai also believes that the next stage should focus on promoting LED interior lighting. "The cost-effectiveness of some indoor lighting products in their life cycle has gradually been balanced. The popularity of LED lighting products can not rely solely on government projects, the key is to improve market competitiveness, so that there will be more Users are willing to use it."
Due to its advantages in terms of energy saving, environmental protection, service life, and variety of shapes, which are incomparable with traditional lamps, LED lighting has become popular in recent years. According to industry experts, the LED lighting industry has begun to develop rapidly from the upstream to the downstream, and will soon reach the “blowout†status.