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It is widely expected that the Ultrabook, which will begin to grow, will show its influence in several areas of the semiconductor market, including sensors, power supplies, and analog chips, all expected to benefit from Intel. A new low-power notebook product is being pushed; however, market regulator IHS iSuppli points out that Ultrabook will also damage some semiconductor markets, such as memory modules.
IHS expects that shipments of Ultrabook will grow from less than 1 million units in 2011 to 136.5 million units in 2015. In addition, Ultrabook will account for 42% of all laptop shipments in 2015.
The slimmer form of the Ultrabook also requires a completely different design concept from that of a traditional mobile PC, and the choice of parts varies greatly. Although Ultrabook represents a possible new market opportunity for most chip suppliers, IHS also pointed out that the rapid growth of Ultrabook may also reshuffle the current suppliers of notebooks for semiconductors.
"Using the sensor, the Ultrabook uses sensors more like media tablets than traditional laptops," said Jeremie Bouchaud, principal analyst of IHS MEMS and sensors. Say.
The media tablet greatly expands the use of sensors, including MEMS components such as accelerometers, and non-MEMS components such as electronic compasses. Traditional laptops rarely use sensors, Bouchaud said.
“The Ultrabook, which is expected to account for 42% of the overall shipment of notebooks in 2015, is undoubtedly a huge business opportunity for MEMS,†he said.
Another market that has benefited from Ultrabook's expansion of its share of notebooks is analog semiconductors, especially power management components. The ultra-thin Ultrabook requires more power and analog components than traditional notebooks.
"This will provide the value of every single power management product, thereby providing more opportunities for all analog suppliers," said Marijana Vukicevic, senior principal analyst for power management at IHS.
Ultra-thin Ultrabooks that resemble media tablets will harm the existing DRAM module market, especially the part that currently depends on memory upgrades, IHS said.
Clifford Leimbach, an IHS memory requirements analyst, points out that most current Ultrabooks are soldering DRAM chips directly to the motherboard. This is a mainstream design, but it also means that small-sized SODIMMs are no longer needed, Leimbach said.
Laptops are currently the dominant product category for DRAM consumption, including built-in memory at the factory and later used for upgrading memory, IHS said. With Ultrabook's overall share of notebook shipments rising, the market for DRAM modules will continue to shrink. IHS estimates that by 2015, the notebook memory module market for upgrades will be reduced by 13.5% due to the rise of Ultrabook, with total shipments of approximately 108 billion.
Ultrabook is a thin and light notebook with a thickness of less than 0.8 inches, but it contains a complete PC operating system such as Windows, and has the main features of the media tablet, such as fast boot, always (wireless) connection, solid-state hard Disc (SSD), and the target price is less than $1,000. However, earlier versions launched by companies such as ASUS and Acer had slightly higher prices, IHS said.