"Crystal lamp" has a name?

Speaking of buying a house, there is a saying in the industry that Kim 9 Silver 10 is the most popular month for house transactions. After buying the house, the next step is to decorate it. Many young people in the decoration will be equipped with a headlight in the living room, such as the common crystal lamp on the market, bright and shining is very beautiful. However, some citizens have reported that there is a problem in the crystal lamps.

The price difference is huge

In a shopping mall near the long-distance bus station in Jinan, Shandong Province, the reporter saw that there are twenty or thirty shops selling crystal lamps. The array of crystal lamps is very beautiful. The reporter learned that most of the crystal lamps on the market come from Guangdong, Zhongshan, Shenzhen and other places, according to the color, can be roughly divided into yellow and white color. The reporter randomly walked into a store and the sales staff introduced it enthusiastically.

Sales staff said that although the crystal lamps are expensive, they sell well because they are high-end atmosphere. However, the same is a crystal lamp, the reporter conducted investigations at some large shopping malls near Beiyuan Street in Jinan, Shandong, and the quoted prices were quite different.

"This one, if you want, is 3000, that 2900," a salesman told reporters. The business explained that the crystal lamps are of various sizes and styles, and the styles are also divided into various types. The difference is normal. Is it true? The reporter took the best-selling metal lamp holder on the market as an example, and the crystal lamp with a diameter of 80 cm was taken as an example. look deep into.

In the investigation, the reporter found that even crystal lamps of the same size and the same material have great price differences. The lowest is only eight or nine hundred yuan, but the highest one is a few thousand dollars, or even ten thousand yuan. So, how can businesses explain this?

Businessmen told reporters that in addition to wicks, the crystal lamps sold on the market are the most important ones. They are suspended crystal balls. If the crystal ball does not transmit light well enough to pass through, dark conditions will occur. In other words, an important factor affecting prices is on these crystal balls.

The reporter saw that crystal lamps sold on the market were mostly dozens or hundreds of transparent lamp balls hung under the lamp frame. In a store, the business provided reporters with two crystal lamps of different price levels for comparison. Sure enough, after the power is turned on, the effects presented are quite different.

Part of the "crystal lamp" has a name?

It seems that the effect of the crystal lamp lighting has a lot to do with the light ball. We have learned that the price of the same style of crystal lamp can be as low as two or three thousand dollars. What kind of lamp ball is the top-quality goods? High-cost crystal lamp ball is really value for money? Reporter in-depth investigation, but found that the problem is far from simple.

Lamp salesmen told reporters that such a crystal lamp that hangs a ball of light around a wick is the most popular style in recent years. In general, a crystal lamp with a diameter of 80 cm has a number of one or two hundred light bulbs, and a minimum of thirty or forty light bulbs.

Businessmen said that these light bulbs are made of crystal material. What exactly is a crystal? Reporter found out that crystal belongs to rare minerals and is a kind of gemstone. The main chemical composition is silicon dioxide, which is divided into natural and synthetic types. According to insiders, a piece of natural crystal with a diameter of about 4 centimeters, depending on the quality and processing technology, varies in price from a few hundred to tens of thousands of yuan; while synthetic crystals of the same specification are generally priced Two or thirty yuan. In order to calculate, even if the use of cheap synthetic crystal, dozens or even more than 100 crystal ball, plus wick, assembly, transportation and other costs, the cost is not low. So, does the "Crystal" mentioned by the merchants really deserve it?

When the reporter asked the salesman if the crystal used in the crystal lamp was all true crystal, the salesperson did not answer but instead opened the subject. The reporter asked the salesman for the factory certificate and the quality inspection report of the crystal lamp, and the other party did not provide the material for the manufacturer’s reason. In other stores, some reporters have given such remarks after repeated questioning by reporters.

Crystal glass? What is crystal or glass? In order to investigate the truth, the reporter randomly purchased crystal balls from several merchants selling crystal lamps, and obtained the National Gold Diamond Products Quality Supervision and Inspection Center for inspection.

Cheng Youfa, a staff member of the National Gold and Diamond Quality Supervision and Inspection Center, told the reporter that the inspection found that the products held by the reporter were not crystal, and they were all glass.

Director Cheng said that the so-called crystal ball that the merchants said was actually a glass ball and had nothing to do with the crystal. There is simply no concept of crystal glass.

After being appraised by the authority, the reporter once again came to the market to visit. In the face of doubt, how will the business respond?

"Let's call him crystal. It's all glass. Natural crystals are unrealistic. That's more expensive." The salesman gave this explanation.

"Yin and Yang" price list business exposed "hidden rules"

In fact, it is a crystal lamp. In fact, strictly speaking, it should be a glass lamp. In addition to crystals, there are tricks. In the visit, the reporter also found that these lamps also have a lot of abnormal prices, the price on the label and the actual sale. The prices are quite different. It stands to reason that high quality and low price can attract customers to patronize. Why do businessmen like to use high prices? Does this scare off customers?

During the visit, the reporter found that both the large-scale shopping malls and the ordinary shopping malls, there are certain differences between the prices of crystal lamps and the sales staff.

Almost all businesses are discounting. Some discounted, some 60%, and even more, sold directly at half price. There is nothing wrong with this kind of profit-taking consumer behavior, but the reporter learned from the sales staff that such discounts are all year round.

When the reporter visited the market, he found that all the crystal lamps had high label prices, ranging from consumers to bargaining prices, and businesses would offer discounts on their own initiative. In this case, why are businessmen not directly marking low prices on products and adopting such a method? In the face of reporters' questions, businessmen have kept their mouths shut. What's going on here?

A lighting salesman revealed to reporters the mystery: "The price is the decoration company's people come with customers, take the award, we show him the price. To you, are the lowest price."

Take Ticheng? Is this true? Sales staff told reporters that many people in the decoration due to lack of experience, often with the decoration company's designers together to select lights, the problem is precisely here.

In the survey, more lighting sales personnel broke the news, and many decoration companies will actively seek them for cooperation.

For this kind of cooperation between merchants and decoration companies, many businesses have expressed that they are not willing to adopt such a business method. On the one hand, once disputes arise, consumers will ask for a return, the loss of businesses will increase, and on the other hand, the selling price. The chances of getting taller and attracting repeat customers are getting smaller and, in the long run, not conducive to sales. However, the merchant stated that if the rebate is not given to the decoration company, the negative effect is not small, "he said that this light is not good, strongly recommended to the shop to give him kickbacks to buy."

Unexpectedly, there are actually so many tricks inside, although the name is called the crystal lamp, but the crystal is glass, and in sales, the price is high, one asked to know, which actually has to decorate the company's commission.