Air-conditioning companies call for subsidies for frequency conversion as soon as possible

The market is sluggish and sales of air conditioners are slowing down. While enterprises are unable to do anything, a news that the relevant departments will issue subsidy policies for inverter air conditioners, which may be launched in the second half of 2012 as soon as possible, has stirred the industry. As the relevant policies have determined the production plan of the company, major air-conditioning manufacturers have called for the introduction of industrial policies as soon as possible.

Inverter air conditioner subsidy policy

The introduction of loud voices

Home appliances to the countryside, energy subsidies, trade-in of the three major industry stimulus policies have been terminated, the inverter air conditioner subsidy policy is expected to come out. Different from previous energy-saving air-conditioning subsidy policies, the new policy is only for inverter air conditioners, and will take the form of direct subsidies to consumers, and will no longer be funded by production companies and circulation companies. There are currently two claims in the industry regarding the scope and amount of subsidies. One is to subsidize only one-level energy-efficient inverter air conditioner; the other is to subsidize one or two energy-efficient inverter air conditioners at the same time, but the gap between the two subsidies is relatively large.

Xu Dongsheng, secretary-general of the China Household Electrical Appliances Association, said: "This policy is not a catch-all and it is really under discussion." Han Wei, director of Ovid Consulting White Power, also revealed that this subsidy has already been established and is being led by the National Development and Reform Commission and the Ministry of Commerce.

Manufacturers call

Clear time

Although the subsidy for inverter air conditioners was put on the agenda, the uncertain timing of the specific launches made companies uneasy.

A business representative frankly stated that when the subsidy policy was issued, the company had no idea. There must be a smooth transition from the era of home appliances to the countryside, to the “zero policy”, and to the frequency of receiving subsidies, but the current situation is that companies are overwhelmed. "Do inverter inverters need to expand production? Channels need to be adjusted? How to purchase raw materials? Enterprises cannot make scientific judgments, so they hope relevant departments can clearly define the timing of the introduction of policies." The position of this company actually represents many air-conditioning companies. The voice of the heart.

Energy-saving subsidies have long benefited air-conditioning companies. It is understood that in June 2009, the state began to implement energy-saving air-conditioning Huimin subsidy, the production company subsidies standard for each 300-850 yuan; in June 2010, the subsidy amount was adjusted to be reduced to 150-250 yuan per one June 2011 officially ended. After the end of the policy, companies have expressed that the cost pressure is too great.

No need to transform

To cater for consumption upgrades

Regarding the urgent psychology of enterprises, industry experts have expressed their understanding, but the home appliance industry urgently needs to say goodbye to the phase of policy support. Because after more than five years of policy support, even in rural areas, the popularity of home appliances has been reduced, and the need for replacement has become mainstream. Therefore, to cater to the general trend of consumer upgrading, home appliance companies need to “work hard” to accelerate the innovation of core technologies, improve product quality, and establish brands.

According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, China’s home appliance industry has been “eaten by policy” for the past three years, using the power of policy to achieve market demand and super-scale growth, but now faces the withdrawal of micro-stimulus policies. With the severe test of tightening macro-control policies, China’s home appliance industry has since entered the strategic stage of its core competitiveness. Therefore, companies should constantly improve their own hard power and focus on the shaping of their core competitiveness represented by technological innovation, market innovation, and concept innovation, and cannot rely on policies.